Heckler Branding

Name Development

The primary vessel for brand equity is a name that supports an industry leadership position and effectively receives, stores and protects the essence of the brand. Heckler Branding builds on 25 years of experience working within the proprietary Heckler Associates naming process and proven strategy to develop unique, credible, legible names crafted for durability and branding performance. A process that has named hundreds of successful companies and products, including a host of household names such as Starbucks, Panera and K2.